First quarter
- WWP goes international. The Guardian in England carries story of BLM
pork-barrel scheme to clearcut 47 square miles of Nevada forest.
- The Economist (London) publishes opinion piece with WWP as lede and
National Public Lands Grazing Campaign as conclusion.
- WWP litigation and media coverage in Colorado prompts Congressional
Research Service report at request of U.S. Rep. Scott McInnis.
- National Public Radio coverage (national and regional) of selected
WWP stories increases.
- ABC News/New York visits Idaho twice to film special report. WWP’s
SNRA/wolf lawsuit news and feature stories provide hook for network
attention. Report (flawed) airs in fall, with Peter Jennings reporting
Second quarter
- WWP enlisted to coordinate all media/public information for NPLGC
effort. Master media directory created.
- WWP state, regional and national media directories grow to
approximately 400 contacts. WWP media kits distributed to 100 principal
contacts.
- NPLGC initiative reaches congressional leaders and 26,000 public
lands ranchers (by direct mail). Monthly media news projects follow.
- New WWP brochure designed and printed.
- SNRA/wolf ruling prompted by WWP lawsuit generates front-page news.
Jon Marvel subject of cover story in the Montana Farmer-Stockman. For
first six months of year, 131 stories or opinion pieces tracked.
Third Quarter
- WWP takes delivery of 1,000 copies of "Welfare Ranching: The
Subsidized Destruction of the American West." Media campaign built
around book. WWP press list serves as primary distribution vehicle for
book publisher (Foundation for Deep Ecology) and distributor (Island
Press).
- WWP opens office in Montana. WWP now certified as a nonprofit
corporation in the state.
- All media/public information efforts continue without change.
Contacts established with Montana conservation groups and resource
outlets, including Environmental Studies Department at University of
Montana, Aldo Leopold Wilderness Research Institute, Center for the
Rocky Mountain West/Headwaters News, Native Forest Network, Alliance for
the Wild Rockies, Buffalo Field Campaign.
- WWP newsletter redesigned and expanded to 16 pages.
- WWP goes to Washington with NPLGC campaign. WWP media director part
of 9-member lobby charged with introducing federal grazing buyout
initiative to Senate and House members/staffs on Capitol Hill.
Twenty-five meetings held with House, Senate and Administration staff.
Nearly 150 copies of "Welfare Ranching" hand-delivered to Senate and
House offices. Other meetings with reporters, editors and producers at
various papers, news services and network TV offices. Contacts include
NBC News, USA Today, Scripps-Howard News Service, Washington Post. Lobby
efforts produce co-sponsor for federal grazing buyout bill.
- "Welfare Ranching" appears on cover of L.A. Times Sunday Book
Review. Other reviews circulate via United Press International Syndicate
and Northwest Newspapers Syndicate and appear in other papers.
Fourth Quarter
- RangeNet conference features economist Thomas Michael Power of the
University of Montana as keynote speaker. Media in attendance includes
L.A. Times environment editor Frank Clifford and columnist John Balzar.
- In conjunction with NPLGC, media director participates in Society of
Environmental Journalists conference in Baltimore. More than 100 copies
of "Welfare Ranching" distributed to journalists and public
policy-makers. Fellow exhibitors include Pew, Conservation
International, World Wildlife Fund, American Rivers, Save Our Wild
Salmon, the Humane Society and the Trust for Public Land. Media director
speaks at breakfast session in behalf of WWP and NPLGC.
Continuing news coverage includes full issue (28 pages) of Cascadia
Times devoted to watersheds and livestock grazing, with WWP represented
prominently; full issue of Forest magazine (December publication) devoted
to public lands and livestock grazing, with WWP as lead contact; news
stories on various WWP legal actions; two-part, Page One profile of Marvel
(Idaho State Tribune, January publication).
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