WWP Media
Highlights
- 2002


First quarter

  • WWP goes international. The Guardian in England carries story of BLM pork-barrel scheme to clearcut 47 square miles of Nevada forest.

  • The Economist (London) publishes opinion piece with WWP as lede and National Public Lands Grazing Campaign as conclusion.

  • WWP litigation and media coverage in Colorado prompts Congressional Research Service report at request of U.S. Rep. Scott McInnis.
  • National Public Radio coverage (national and regional) of selected WWP stories increases.

  • ABC News/New York visits Idaho twice to film special report. WWP’s SNRA/wolf lawsuit news and feature stories provide hook for network attention. Report (flawed) airs in fall, with Peter Jennings reporting

Second quarter

  • WWP enlisted to coordinate all media/public information for NPLGC effort. Master media directory created.

  • WWP state, regional and national media directories grow to approximately 400 contacts. WWP media kits distributed to 100 principal contacts.

  • NPLGC initiative reaches congressional leaders and 26,000 public lands ranchers (by direct mail). Monthly media news projects follow.

  • New WWP brochure designed and printed.

  • SNRA/wolf ruling prompted by WWP lawsuit generates front-page news. Jon Marvel subject of cover story in the Montana Farmer-Stockman. For first six months of year, 131 stories or opinion pieces tracked.

Third Quarter

  • WWP takes delivery of 1,000 copies of "Welfare Ranching: The Subsidized Destruction of the American West." Media campaign built around book. WWP press list serves as primary distribution vehicle for book publisher (Foundation for Deep Ecology) and distributor (Island Press).

  • WWP opens office in Montana. WWP now certified as a nonprofit corporation in the state.

  • All media/public information efforts continue without change. Contacts established with Montana conservation groups and resource outlets, including Environmental Studies Department at University of Montana, Aldo Leopold Wilderness Research Institute, Center for the Rocky Mountain West/Headwaters News, Native Forest Network, Alliance for the Wild Rockies, Buffalo Field Campaign.

  • WWP newsletter redesigned and expanded to 16 pages.

  • WWP goes to Washington with NPLGC campaign. WWP media director part of 9-member lobby charged with introducing federal grazing buyout initiative to Senate and House members/staffs on Capitol Hill. Twenty-five meetings held with House, Senate and Administration staff. Nearly 150 copies of "Welfare Ranching" hand-delivered to Senate and House offices. Other meetings with reporters, editors and producers at various papers, news services and network TV offices. Contacts include NBC News, USA Today, Scripps-Howard News Service, Washington Post. Lobby efforts produce co-sponsor for federal grazing buyout bill.

  • "Welfare Ranching" appears on cover of L.A. Times Sunday Book Review. Other reviews circulate via United Press International Syndicate and Northwest Newspapers Syndicate and appear in other papers.

Fourth Quarter

  • RangeNet conference features economist Thomas Michael Power of the University of Montana as keynote speaker. Media in attendance includes L.A. Times environment editor Frank Clifford and columnist John Balzar.
  • In conjunction with NPLGC, media director participates in Society of Environmental Journalists conference in Baltimore. More than 100 copies of "Welfare Ranching" distributed to journalists and public policy-makers. Fellow exhibitors include Pew, Conservation International, World Wildlife Fund, American Rivers, Save Our Wild Salmon, the Humane Society and the Trust for Public Land. Media director speaks at breakfast session in behalf of WWP and NPLGC.

Continuing news coverage includes full issue (28 pages) of Cascadia Times devoted to watersheds and livestock grazing, with WWP represented prominently; full issue of Forest magazine (December publication) devoted to public lands and livestock grazing, with WWP as lead contact; news stories on various WWP legal actions; two-part, Page One profile of Marvel (Idaho State Tribune, January publication).


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